SCFA launched on Sunday morning, March 16th, at the Four Seasons Hotel, a saving campaign that aimed at promoting saving culture in the community through raising the family's monetary awareness. On this occasion, Ms Noor Al-Mailky, Department of Woman Managing Director, delivered, on behalf of SCFA, an address where she stated that by instructions of HH Sheikha Mozah bint Nasser Al-Missned, SCFA President, SCFA, in collaboration with the Planning Council, had conducted a survey of Qatari family indebtedness. The findings of the survey indicated that over 86 % of indebted families were Qatari. Likewise, SCFA had recently completed preparing a family general strategy which promoted family rational expenditure and encouraged saving as a developmental necessity

Ms Al-Maliky announced the launching of the saving culture in the Qatari family under the motto "Our saving is insurance for our families”. The campaign aimed at promoting the saving culture in the community through raising the family's monetary awareness. Ms Al-Maliky pointed out that the entire world was going through a state of economic inflation that had directly affected the family's economic situation and budget that it was necessary to work on improving the family's standard of living, its economic awareness, rationalizing its consuming norms and increasing its awareness of the importance of strategic planning in order to meet its goals, then to ultimately guide it to save and invest in order to achieve what it aspired to Ms Almaliky mentioned that the campaign would include numerous activities in which the government's different institutions would participate and that there would be movable workshops in the entire vital venues in order to raise awareness of the importance of saving, and she wished that all families and institutions interacted with SCFA so that the campaign would achieve its objectives

Under the title, "How I read, understand and deal with financial and economic planning", the Finance Expert, Dr Mehfuz Al-Saadi, PhD in Financial and Monetary Planning from University of Bradford, UK, delivered a lecture in which he talked about the methods of saving and the importance of raising the Qatari family's awareness of saving